Everyone from Samsung to Victoria’s Secret is getting in on Roblox. We hunted down the very worst branded experiences in the all-ages game platform (and an Roblox now houses more than 50m games that can be played on your phone, computer or games console, and 19% of all children in the UK are said to play it.

It has had its success stories, turning the occasional teenager into a millionaire from their bedroom.

Corporations are getting involved with their own branded Roblox worlds.

The farms of the future don’t feature flying tractors or cows standing on their hind legs wearing cardigans. Instead you’ll be learning all about soil health, biodiversity and on-farm resilience to climate change as you chip your own ’tatoes, serve them from a van, then build your own farm to grow even more regenerative spuds.

Like McCain Farms of the Future, L’Oréal Paris Hair Colour is part of Livetopia – a giant, ever evolving Roblox metaverse, rather than a standalone game.

You run around a space station, mining the raw materials such as copper and cobalt to turn into Samsung products like Galaxy Watches and Z Flip phones.

They’ve now launched their own range of “size-inclusive and gender-free products” such as sweats, swimwear, bras, undies and body care, aimed at tweens, all under the Happy Nation brand.

Hats off to 19-year-old Aberdeen computer science student Sebastian Codling, who coded the unofficial Ryanair Roblox world when he was just 11.

Since 2015, Codling has helped simulate more than a million Ryainair flights with all the thrills, spills, frustration and wanting to jump out of the airplane window of the real thing.